The Social Media 2020 Playbook

A half-day social media masterclass (12-5pm) to get hospitality professionals up to speed on today’s social media best practice and hot trends to keep them ahead of their competition tomorrow

Who is it for?

Social media managers and directors / marketing managers and directors / business owners and leaders / any hospitality professional looking to use social media to grow their brand, customer base and business

Topics covered


  • The trends you need to know in 2020 (dark social, ephemeral content, gen Z use of social)
  • The top social media metrics and how to find them
  • Instagram stories hacks
  • Enlist your employees as brand advocates
  • Creating consistent brand value
  • How to beat the algorithms
  • Winning strategies for advertising (Instagram and Facebook)
  • Authentic influencer marketing tactics
  • Reputation management