The Social Media 2020 Playbook

A half-day social media masterclass (12-5pm) to get hospitality professionals up to speed on today’s social media best practice and hot trends to keep them ahead of their competition tomorrow

Where and when?

Taking place on Friday 19 July from 12pm-5pm at the Soho Hotel in London, W1D 3DH.

Who is it for?

Social media managers and directors / marketing managers and directors / business owners and leaders / any hospitality professional looking to use social media to grow their brand, customer base and business

Topics covered


The social media trends you need to know about in 2020 – This will include; messaging apps and dark social, ephemeral content, gamification and how generation Z are using social media


The top social media metrics and how to find them


Instagram stories hacks - Stories are set to become the primary way in which we communicate in social media. We will explore the the best ways to incorporate Stories into your social media strategy


Enlist your employees as brand advocates – What is employee advocacy? Why is it so effective? Who is doing is well in the hospitality industry? And how can you launch a great employee advocacy programme?


Creating consistent brand value


How to beat the algorithms - how the algorithms work, what type of content plays best in each platform, and key considerations for smartphone friendly content


Winning strategies for advertising (Instagram and Facebook) – How to utilise social media advertising for direct results, a guide to Ads Manager and how to use advanced tactics such as campaign structures, and custom and lookalike audiences for better results


Authentic influencer marketing tactics – 10 Tips to activate an influencer outreach campaign. We will explore; How to find influencers and brand advocates, how to establish a budget, how to build an effective influencer campaign strategy, how to build and maintain relationships with influencers, and how to measure success


Reputation management